Monday, March 14, 2011

USB 3.0 Announces Logo, Certification Program

The USB Implementers Forum said Tuesday that the organization had begun its USB 3.0 compliance and certification program, which will ensure interoperability via a designated logo.
The USB 3.0 or "SuperSpeed" USB logo is a signal to consumers that the product inside the box will work with others with the same logo, USB-IF representatives explained.
"The availability of the Compliance and Certification program is a significant milestone, and means consumers are one step closer to seeing certified SuperSpeed USB products on store shelves," said Jeff Ravencraft, USB-IF president and chair. "When consumers see the SuperSpeed USB logo, they will have the assurance that the product interoperates with existing USB 2.0 products and provides all the speed and power efficiency enhancements that SuperSpeed USB offers, while continuing the ease-of-use consumers have come to expect from USB."
Although the new specification offers dramatically faster data rates (about 5 Gbits/s) than the current USB 2.0 specification (about 480 Mbits/s), bringing USB 3.0 to market has been a laborious process, with the specification originally expected by the end of last year. Fortunately, USB 3.0 products have been in testing since March, Ravencraft said.
The higher speeds probably won't be used for peripherals like keyboards, but high-data-rate components like external hard drives. There, however, the spec will have to compete with rivals such as eSATA.
By 2013, IDC expects SuperSpeed USB to represent approximately 30 percent of the USB market, Brian O'Rourke, a senior analyst for the firm, said in a statement.

http://www.pcmag.com/article2/0,2817,2352270,00.asp

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